ICHI is feminine fashion for the vibrant, sensual and sophisticated city girl.
The ICHI girl is a step ahead of ordinary fashion. She is independent and mixes and matches regardless of rules and traditions.
That is why she adores ICHI’s designer fashion; its cheerful mixing of styles, its new ways of combining fabrics, shapes and colours and its playful print universe.
The unmistakable ICHI spirit perfectly expresses who she is.