Guide London stems back all the way to the late seventies. But Guide London as we know it today, originated in 1988 in East London. Home of the famous Rag Trade. In a matter of years, penniless Isaac Benson borrowed £70 from his sister, and turned a simple market stall into the ever growing on-house business that it is today. We love Guide London for everything from shirts, tailoring, knitwear, trousers, coats; to socks, underwear, belts or wallets. Guide London has now become a total-look brand with a strong focus on detailing, because they believe that “every detail matters”.